#32 Will the dealership survive, Where she's investing big, Tech's biggest challenges in the dealership, Vulnerable leadership | Barb Edson, Chief Marketing Officer, CDK Global
In this episode, I'm speaking with Barb Edson, Chief Marketing Officer at CDK Global.
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Topics:
(00:00:00) Intro
(00:01:57) - Barb’s career background
(00:03:47) - What is the Internet of Things?
(00:04:45) - The auto industry is ripe for disruption
(00:06:23) - Why the dealership is NOT going away
(00:10:46) - The biggest challenges and inefficiencies in the industry
(00:14:40) - What areas were you behind the 8-ball most?
(00:16:20) - The CDK dealership experience
(00:20:25) - The continued digital transformation of the industry
(00:23:36) - Future-proofing tech
(00:26:33) - Barb’s process for improving the product
(00:29:51) - What changes in automotive retail over the next 5 years?
(00:32:56) - Will dealers be challenged in adopting this technology?
(00:34:35) - Where people can reach Barb and CDK
You can learn more about CDK Global here or follow them on X @CDKGlobal.
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This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
